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Generation Z in 2025: Control in the Workplace is Now in Their Hands, What Should HR Do?

Jul 17, 2025

Generation Z is at the heart of the business world by 2025. They extend from management to project leadership, transforming the culture. So, how can HR evolve together with this "force"? 

 Generation Z Leadership is Now Our Focus

Generation Z is going beyond their role to become leaders, project owners, and agents of organizational change. For this reason: 
• We are rewriting definitions of leadership: Collaboration instead of hierarchy, mentoring instead of command, management based on trust instead of authority. 
• The goal: Evolving together by involving them in processes instead of just "preparing" them. 

New Expectations for HR to Meet in 2025

In the past, "flexibility" or "remote work" was sufficient. Now expectations are at a higher level: 
 
Meaning of Work: Social responsibility, societal impact, alignment with values 
Management Participation: True voice in strategic decisions 
Salary Transparency: Clear, performance-based, fair compensation systems 
Work-Life Balance: Work should not conflict with personal life 

Communication: We Thought It Was Email, We Were Wrong! 

ZeroBounce's 2025 report dramatically reveals Generation Z's communication preferences in the workplace: 
• Email, at 42%, is the most popular communication channel. 
• 36% check their emails frequently due to "fear of missing out (FOMO)." 
• 53% say their inbox stresses them out. 
• 60% prefer email to avoid difficult conversations; this rate is 65% among women. 
 
📌 Recommendations for HR: 
• Create email usage guidelines 
• Introduce AI-powered tools for inbox management 

New Expectations from Generation Z & Company Demands 

Generation Z now seeks not just contribution but also pioneering impact:  
• Actively voicing in strategy 
• Taking the first step in projects and bearing responsibility for the outcome 
• Both using and shaping digital tools 
• Adding value to organizational culture 

2025 HR Roadmap: The Way to Take Action 

Prepare an Email Etiquette Guide 
AI-Powered Inbox Management 
Establish a Feedback Loop 
Offer Modular Careers 
Focus on work-life balance 

Adaptable HR Will Win 

Generation Z is now not just a "workforce" but a force that shapes the business landscape. HR's job is to harness this power, or else be harnessed by it… 
 
🧭 The question for 2025 is clear: 
"Are you leading Generation Z, or is Generation Z leading you?" 

Sources: 
https://www.zerobounce.net/GenZ-work-report/ 
https://www.hrreporter.com/focus-areas/culture-and-engagement/many-gen-z-workers-now-using-ai-to-manage-emails-report/392656 
 

© 2024 keİKen Human Resources

© 2024 keİKen Human Resources

© 2024 keİKen Human Resources